Over 100 data points, from traditional to new media.
Display and manipulate your data in real time.
Easily share data internally with one college account.
What is Media Prefs?
Media Prefs helps you discover how your students and prospective students shop, what types of ads move them to action, what media platforms are working for your college, how best to reach and recruit new students, and how to connect with and retain them.
“Media Prefs media preferences survey gives us independent, valuable guidance about how we should spend our limited marketing dollars.”
Driving New Enrollment for Less Money
because driving enrollment is too important to trust a "best guess," a media salesperson, or your anecdotal information!
Assist Program Faculty in Marketing their Programs
because you need data to convince faculty, staff, and leadership that new media are more powerful than old!
Reaching the Unique Community College Market
because Community College students aren't your typical "Nielsen" family, "Cut-and-paste" media plans simply don't work. Your media buyer (if you have one) won't know your market the way we do!
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![Short answer: Yes! Spotify is still king of the streaming music scene for students 16-40. However, listenership does drop off as students get older.
Here’s the cheat sheet for who chooses Spotify:
• Students 16-17: 57%
• Students 21]()
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![Should you place your ads on music streaming platforms or the old-fashioned airwaves? As you might expect, AM/FM radio has fallen in popularity, from 52% of students in fall 2012 to just 13% a decade later in fall 2022. Meanwhile, internet streaming]()
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![Advertising on streaming music platforms can really make your students sing, but what genres should you target? Answer: It depends on your audience.
Hip-hop and R&B are hits for students 18-40. On the other hand, younger students 16-17 bop to a]()