By Marketing
Determining how and where to maximize your marketing dollars
Backing up new initiatives and decisions with real student voices
Negotiating more effective deals when buying media
Deciding where to put your staff time to align with student priorities
Learning what is most important to students to highlight in college communications
Prioritizing social media channels by student usage
Advising programs that need marketing help
By Student Services
Deciding which channels to use for communicating with potential and new students
Uncovering barriers in application and registration processes
Finding the best place to use recruiters
Learning students’ expectations for return communications
Discovering which medium works best for financial aid information
Learning how to convert students from interested to registered
Determining which media are most effective for delivering time-sensitive information
Learning how to get students to engage with email
Finding out whether it's worth printing those schedules or catalogs
By Academics
Devising ways for faculty to engage students outside of the classroom
Learning how to leverage social media to aid retention
Gauging the importance and effectiveness of office hours
Developing online strategies for program advising
Determining which media is most effective in rolling out new academic programs
Reaching students to encourage retention
